• Marketing strategies

    A main focus of our consulting activities is marketing strategies. Our extensive experience is drawn from analyses of competition and demand behaviour. In comparison to classic market and marketing research, Lademann & Associates provides sound assessments about the usefulness and profitability of typical trade-off decisions in marketing. Our carefully devised methods answer questions such as the price and margin effects of mergers or service and pricing strategies. We enable you to base your strategic and, if necessary, operative decisions on reliable results. Typical tasks include:

    • developing positioning and image concepts for products or different types of trading companies
    • determining the best possible differentiators for a product range or assortment
    • conceiving and implementing methodically sound price strategies
    • identifying success factors for customer loyalty concepts.


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